Monday, April 8, 2013

Dynamics changes the way we use plastic

     Dynamics Inc. was founded in 2007 by CEO Jeffrey Mullen. This company is responsible for producing and manufacturing "intelligent-advanced payment cards". I bring this company to your attention just to enlighten everyone on how the traditional form of credit and debit is being transformed thanks to the new technology everyday. Dynamics offers a wide variety of innovated cards which has led them to win many of the worlds most prestigious awards (Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition, and The University of San Francisco Business Plan Competition), and the coolest part is their cards are battery powered. These cards include the MultiAccount, Hidden, Redemption, Dynamic Credit Card, and the ePlate.

MultiAccount:
     This card has two buttons on the face, and next to each button is an account number. Pressing each button not only changes the account you wish to use, but also quickly changes the programing of the magnetic stripe info. Lights are also used to indicate which account is currently set as the primary.

 Hidden:
     This card has five buttons above your account number labeled 1 through 5. There is also a flexible thin display which hides a portion of the cards account number. The buttons are used to unlock the card, make the portion of card numbers visible, and populate the magnetic stripe with data is usable by readers (while locked the cards magnetic stripe holds no data). After a portion of time the account numbers once again are hidden.

Redemption:
     Like MultiAccount, Redemption also has two buttons, but instead of using two accounts, you use them to decide whether you want to pay by credit or by using reward points at the point of sale.

Dynamic Credit Card:
     This card helps secure your account information. After each purchase a unique security code is written to your magnetic stripe. It also contains a screen that changes the security code on the back of your card after a certain period of time.

ePlate:
     The ePlate will be the newest addition to Dynamics card line-up. Utilizing its button system, each "smart card" will utilize downloadable apps just like smart phones. Before each use you can choose which app you want to use for your purchase, and they will help you gain discounts, cash back, reward points, and more.

The real question is how will these cards find there way into present day society, and do you think they are "fool proof" enough to be implemented?
(http://venturebeat.com/2012/10/22/dynamics-launches-its-eplate-battery-powered-credit-card-to-create-payment-apps/
http://www.dynamicsinc.com/Corporate/products_dynamic_cc.php
http://www.dynamicsinc.com/Corporate/history.php)
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6 comments:

  1. Little dust love lifeApril 9, 2013 at 2:09 PM

    I like the topic of the article! They realy change the way we use plastic. It's easy use and convinence. And differece card has their own benefit. I cannt believe it we are using plastic to make a big change of our normal life! Thanks for you share this info with us!

    by wenyi

    ReplyDelete
  2. UnknownApril 11, 2013 at 11:14 AM

    This is interesting because I haven't heard of such cards that can do different things. You could even switch from one card to another by pressing on it. What happens if the battery on the card go out and you don't know if your using the right one?

    Kawg Yang

    ReplyDelete
    Replies
    1. UnknownApril 13, 2013 at 10:42 PM

      Just like a smartphone these batteries are rechargeable, also lights on the card indicate which account/apps are in use.

      Team 8: Digital Payments

      Delete
  3. Samantha CreasyApril 12, 2013 at 7:17 AM

    I absolutely love this. The multi account card would be super helpful to me to keep track of what Im spending on different categories of goods. It would also be easy to access different accounts without having to move money between them.
    Are these available now?

    ReplyDelete
    Replies
    1. UnknownApril 13, 2013 at 10:44 PM

      Yes they are, but can only be ordered through the company Dynamic. The articles I used said they are to become more dominant in the future as we switch to an EMV card based system.

      Delete
  4. UnknownApril 12, 2013 at 8:41 AM

    Awesome! Having multi-card options is at least a step in the right direction. I think we are going to start to see a lot of these types of technological developments to continue to ad convenience to even some of the strangest products we have.

    Alex

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